[1] Beyond Media was organized by Image, a group of architects, historians and researchers based in Florence and active in the field of communication in architecture.

With the large diffusion of new media and computer driven design tools, videos quickly became an accessible and powerful instrument for architects.

The festival adopted an holistic approach bringing on stage experts in many disciplines such as Derrick De Kerckhove, Beatriz Colomina, Peter Wilson, Tony Fretton, John Frazer and many scholars, journalists and writers.

Starting from "Beyond Media 2003: Intimacy" the exhibition “Spot on schools” curated by Paola Giaconia put on display the most advanced researches produced by worldwide architecture teaching departments.

In 2009 Beyond Media brought to Italy ¿Que es arquitectura?, a workshop created by Jorge Raedó and Eva Serrat to let the children investigate visual perception and vision.

In addition, The Architecture Player continues the curatorial work initiated by Beyond Media, selecting and presenting new videos and authors.