Up to this day, the meat snacks are still manufactured in the original facilities of "Schafft Fleischwerke" in Ansbach, Germany.

The name BiFi derived from the English adjective "beefy" (meaty).

After "Schafft Fleischwerke" became part of the "Union Deutsche Lebensmittelwerke GmbH" (Union of German Food factories Ltd.), BiFi was included in the Unilever product range.

In February 2014, Unilever sold their meat snacks brands BiFi and Peperami to the largest meat snack producer worldwide, Jack Link's.

The new look of the brand was introduced in the context by a large-scale TV and online campaign under the claim "It's right when it feels right".