[1] It is similar to BiFi and is manufactured in Ansbach, Germany, and sold in the United Kingdom, Mexico and the Republic of Ireland, across multiples and independent retailers.

Citing a struggle to make meat-snacking fit within its global portfolio, Unilever announced on 21 February 2014 that it had signed a definitive agreement for the sale of its meat snacks business to Jack Link's, for an undisclosed amount.

The sale included the brands BiFi,[2] sold in Germany, and Peperami, which retails in the UK, Mexico and Ireland.

The anthropomorphised sausage stick was created by Lowe and introduced in a 1993 television advertisement, accompanied by the strapline “Peperami, it’s a bit of an animal” (or some variation thereof).

Most recently in 2018, Peperami have launched a media campaign with the tag line ‘Brothers From Another Mother’ promoting Original and Beef Animals.