Bibbiena occupies the northern part of the province of Arezzo, is located at an altitude of 425m above sea level and is about 30 km from the provincial capital.

It borders to the north with Emilia-Romagna (Province of Forlì-Cesena, municipality of Bagno di Romagna), to the west with Poppi, to the east with Chiusi della Verna, to the south with Castel Focognano, to the south-west with Ortignano Raggiolo.

[4][5] On the last day of Carnival, Shrove Tuesday, the traditional propitiatory rite of the "beautiful apple" takes place, during which a juniper is burned by the oldest in the village in the center of the "piazzolina" (Piazza Roma) to reap the good wishes.

[6] The town holds its yearly "Rievocazione della Mea" festival on the last Sunday of Carnival and Shrove Tuesday as well as a similar celebration in the summer with parades in historical costume and a show in the main square.

In the historic center of the town many of the Casentino valley festivals gather for a day in June (Cetica, Chiusi della Verna, Corezzo, Faltona, Partina, Pratovecchio Stia, Premilcuore, Rimbocchi, San Piero in Frassino, Subbiano).