The renamed Bicester Village station reopened on 25 October 2015 with trains initially running between Oxford Parkway and London Marylebone.

From May 2009, First Great Western and Oxfordshire County Council branded the line "The Bicester Link".

In the four years 2007–2011, more frequent trains led to an increase in the total number of passengers using Bicester Town by 258%.

On 22 May 2011, Chiltern Railways took over all passenger operations from First Great Western ahead of the new service between London Marylebone and Oxford that was due to start in 2013.

The last trains ran late on 14 February 2014[9] before the station was closed to allow upgrade of the line between Oxford and Bicester.

[12][13][14] On 12 March 2015, Chiltern Railways announced that it would rename the station Bicester Village after the nearby designer retail outlet.

[17] The outlet's presence has also led to the use of Arabic and Chinese language signage and station calls in Mandarin to aid foreign travelers.

[18] Before it closed for the rebuild, the station had one platform, a covered waiting area, seats, a clock, help point and public address.