When the closure of the satellite pay-TV platform was announced in January 2017, online piracy and internet television were cited as some of the reasons.
[3] The online platform targets younger viewers, and offers fans direct interaction with artists.
[4][5] TVB has noticed that the popularity of the Internet and mobile phones has changed the viewing habits of a new generation of viewers.
By advertising themselves on these platforms, individual artists become more role-oriented and opinion leaders, and even run product endorsements and online shopping to earn extra money.
The Communications Authority finally decided to impose a fine of HK$300,000 on TVB for the first four of the five complaints, and issued a serious warning to the TV for one of the five programs.