Through its ongoing partnership with Sky, it has continued to provide entertainment, educational and cultural programming to new migrants, New Zealand-born Chinese New Zealanders and other speakers and learners of standard Mandarin throughout the country.

The company's mission has been to help new generations of Asian New Zealanders retain their language and cultural identity through quality programming, up-to-date information, imported entertainment and local community news.

Peters also used the appearance to accuse other media of misrepresenting him as anti-Asian, because of what he called an unprofessional focus on emotions rather than facts.

[5] Between November 2003 and December 2004, Touch China TV also made an attempt to target Chinese-speaking audiences with a two-hour afternoon slot on music channel C4.

A University of Otago study put the station's closure down to its failure to combine local content and Chinese programming in a way that gave it a point of difference to transnational broadcasters geared at new English-as-second-language migrants.

[9] English-language television channel TV9 began broadcasting on Freeview in February 2012, combining imported programmes with simulcasts of Chinese Radio shows.

The channel was available in Auckland, Tauranga, Waikato, Napier, Hastings, Palmerston North, New Plymouth, Wellington, Canterbury and Dunedin.

The station broadcast drama, news and current affairs from Hong Kong, Taiwan and mainland China, alongside a range of variety shows, world documentaries and infotainment programmes.

It produces more than 80 hours of local content for the stations each week, including live talkback on news stories, migrant issues, political developments and dealing with New Zealand Government agencies.

[20] World TV sponsors several major events in Auckland for the local Chinese and Asian community, which are often a focal point for political campaigning.

During the 2011 election campaign, prime minister John Key, Melissa Lee and other National Party MPs campaigned at the World Spring Festival, alongside Labour Party candidates David Cunliffe, Phil Goff, Raymond Huo and Susan Zhu.

Key used the opportunity to praise the Chinese community for its contribution to the economy, while Cunliffe reminded the audience that the New Zealand–China Free Trade Agreement had been signed under Labour's watch.

The flower market festival of culture, magic, pop music and fireworks was televised on World TV networks, and was the official launch event of TV9.

It also features games, on-demand video and live streams from the company's TV and radio stations, and an online forum for New Zealand's Chinese community.

KTV1 (Sky 300) relayed popular KBS World Korean language entertainment, news, sport, culture, music, documentary, drama and children's programmes and finance reports.

JTV (Sky 302) featured news, sport, culture, documentary, drama, music, finance report and children's programmes from Japanese state-owned television network NHK World Premium.

CTV1 (Sky 303) included Cantonese entertainment and information, finance and business reports from TVBJ, ATV, RTHK and I-Cable TV.

This channel brought together prime-time dramas and variety shows from FTV, SETI, ETTV, CTI, Da-Ai TV, TVB 8, and STV.