Primarily broadcasting entertainment programming, TVB Jade has historically been the most dominant television channel in the region in terms of viewership, with its closest competitor having been the now-defunct ATV Home.

[4][5] During the 21:30 to 22:30 weekday time-slot, TVB Jade consistently attains the highest television audience ratings in Hong Kong.

Which in the 90s, With an average of a '32' ratings point in that time-slot, it is watched by more than 80% of the TV audience in Hong Kong.

It simulcasts Hong Kong TVB Jade primetime slot, including live events.

Starting 1 April 2020, TVB Jade Malaysia and TVB Jade Southeast Asia will merge with some of the Wah Lai Toi content and due to this Astro Wah Lai Toi will transition to be exclusively available via Video on Demand.