The winner of the season is Ivan Ljuba, a medical student and pianist from Belgrade.

The season quickly became a ratings hit on Serbian television, but has also received plenty of criticism.

A month prior to the start of the first season, a special smaller week-long edition called Veliki Brat: Generalna Proba was held for seven days, where twelve hopefuls entered the house for a chance to win a spot on the first season of Veliki Brat.

In the end, the public voted to decide which male and female hopeful would win the prize of becoming an official housemate in the first season.

Viewers crowned Jelena and Marko as the winners, and they became the official housemates of Veliki Brat 2006.