The show is produced by Globo and presented by Tadeu Schmidt, (replacing Tiago Leifert, who left the program after five editions) he who makes his debut as the new host of the series.

The button will work at certain times, being unavailable and with red light during parties, from 9 pm to 9 am, to prevent housemates from pressing it while intoxicated.

The owner of the coveted crown will still have as a gift, in addition to the family portraits, a sticker album with striking images of his or her stay in house.

The theme of the reality show is such that each housemate will use a cellphone to capture moments in the house during a time determined by the production.

In season twenty-one, #FeedBBB introduced "Arrow", an app akin to Tinder, which housemates used to pick out their love interests in the house.

At the beginning of each week, the previous Head of Household may or may not be given the opportunity to disqualify some housemates from competing in the upcoming HoH competition.

Once in a while, the Big Phone rings, unleashing good or bad consequences on the nomination process for those who decide to answer it.