[1] This season will continue to be hosted by journalist Tadeu Schmidt, with Rodrigo Dourado taking over as executive producer, replacing Boninho.
The spots were divided by regions of Brazil and introduced a new system of pairs, allowing applicants to join with a friend, relative, partner, or spouse.
On Friday, January 10, 2025, during the Mais Você show, three pairs potential housemates were revealed, who had ten minutes to have breakfast and talk with Ana Maria Braga.
The 25th season's theme will celebrate 60 years of TV Globo, with rooms referencing the network's flagship productions.
Once in a while, the Big Phone rings, unleashing good or bad consequences on the nomination process for those who decide to answer it.
The cast of 22 official housemates was unveiled on January 9, 2025, during breaks in TV Globo programming and on Gshow.