Taking advantage of the prime location on the new and quicker route for travelers on U.S. 41, Johnny Reb's Chick, Chuck and Shake owner S. R. "Tubby" Davis erected the 56-foot (17-meter) tall structure over his restaurant in 1963 as a method of advertising.

[2] Among those who complained about the Big Chicken being torn down were pilots, who used the building as a reference point when approaching Hartsfield–Jackson Atlanta International Airport and Dobbins Air Reserve Base.

[4] The new Big Chicken includes the original design of beak and eyes which move, although this time the vibrations which plagued the first structure (even to the point of breaking windows) have been eliminated.

[8] Inside the building exists a gift shop selling souvenirs emblazoned with the monument and holding it comparable to other landmarks worldwide such as Big Ben and the Eiffel Tower.

[8] This is referenced in music video game Rock Band 3's "Road Challenge Mode", when the player is told "Don't be alarmed if you're asking for directions in the bus and the locals tell you to 'turn left at the Big Chicken'".