Big Hit is an album from British EBM group Nitzer Ebb.

[6] The album included two singles, "Kick It" and "I Thought".

The album is a great departure from the previous albums EBM stylings, featuring a heavy influence from alternative rock and a greater emphasis on more traditional instruments.

Big Hit was the band's final release for Mute until its 2006 retrospective, Body of Work.

CMJ New Music Monthly called the album "catchy, sinister and subversive", writing that "it's an 'industrial' album that plays through the whole range of emotions and textures instead of just high-tech rage".