Big Soda is a term used by the media[1] and various activist groups[2] to describe the soft drink industry as a collective entity.
The term connotes the business and lobbying power of soft drink companies who, like Big Oil and Big Tobacco, would use that power to influence politicians and voters.
[3] One example is their lobbying against a tax on sugary drinks in the United States.
[4][5] Big Soda forms a part of the broader sugar lobbying movement, Big Sugar.
Big Soda usually refers to the giants of the soft drink industry, such as The Coca-Cola Company, PepsiCo, and Keurig Dr Pepper.