Performers at BVJ have included Tim McGraw, Gary Allan, Kevin Costner, and Josh Turner in 2009 and Brad Paisley, Lady Antebellum, and Reba McEntire in 2015.

[6] In September 1992, a rock concert headlined by Bryan Adams was held; however, the festival was hampered by an early snowfall and a lack of services and amenities,[7] so the following spring, promoters searched for a new venue.

Ultimately, the CRE board of directors voted to cancel the fair in favour of hosting Big Valley Jamboree, rebranded as a country music festival, to be held during the 1993 August long weekend.

[6] On August 1, 2009, a large storm with winds from 60 to 100 kilometres per hour (37 to 62 mph)[8] caused the collapse of the main stage, killing one person and injuring at least fifteen others, four critically.

[9] Environment Canada had issued a severe thunderstorm warning for the Camrose area earlier; however, the organizers were not advised until just before the storm hit and thus did not alert concertgoers.