Big room house

Although the term "big room" started appearing in news articles circa 2007, the current state of this subgenre emerged around 2010—12 and was popularized by songs such as "Epic" and "Cannonball".

From 2013 on, artists like Martin Garrix, KSHMR, Dimitri Vegas & Like Mike, Hardwell, Nicky Romero, Afrojack, and R3HAB began experimenting with this sound in their compositions.

EDM-only festivals began to pop up all over the United States with headline bills featuring internationally touring talents like acts like Skrillex, Tiësto, and Armin van Buuren.

The backlash from other DJs, industry insiders and long-time ravers became predictable as the direct tie-in to commercial viability and music's relative simplistic composition made it an easy target.

[9] He also called the genre "the EDM Apocalypse", saying "real music should have some soul and authenticity to it, and not just be a big kick drum and a techno like breakdown with a cheesy one-liner and a 'big drop'".

[10] Writing for Complex Media, Jake Lang (808sJake) noted the song's formulaic appeal, The issue here is that "Animals" and the other tracks listed (as well as those like it) have all done exceedingly well despite a lack of originality.

It is this copycatism that seriously harms the future of dance music and potential cultural impact as a whole...In reality, they are tawdry examples of producers looking for the shortest possible path to a main stage".