[2] In 2007, Bin Weevils was re-launched as an independent website with a redesign and new content, making way for books, magazines, and products inspired by the game world.
[3] Bin Weevils was previously ranked as one of the most visited virtual world websites in the United Kingdom, reaching over 20 million users in 2013.
The game was situated in a bin-themed landscape, featuring various locations meticulously crafted to reflect this, incorporating items typically found in a trash bin, such as mold and orange peels.
Nestco served as the primary retail shopping department, allowing players to acquire nest items and bundles for room decoration.
Additionally, every player had a "Bin Card" in their nest, which they could stamp daily to earn rewards, including hat coupons, item vouchers, exclusive seeds, Experience Points (XP), Dosh, Mulch, puzzle pieces, and various other benefits.
For every customer attracted from the Plaza Directory outside the Shopping Mall, members would receive earnings at the ATM Cash Machines.
Players had the opportunity to create weekly publications utilising text, fonts, page layouts, stickers, and images captured with their personal Bin Tycoon Camera.
Players had the ability to evaluate these magazines, and in exchange, members would receive earnings at ATM Cash Machines for each rating they garnered and for the publication of a weekly issue.
This world comprised 15 key areas available for exploration: Flum's Fountain, Lab's Lab, Dosh's Palace, Castle Gam, Rigg's Movie Multiplex, Sink's Sub, Rum's Airport, Tink's Tree, Gong's Pipenest, Club Fling, Dirt Valley, Figg's Cafe, Shopping Mall, Bin Pet Paradise, and Flem Manor.
Attractions at the Summer Fair included the Gunge Tent, the Funhouse Ram's Arcade, Fab's Fortune Teller, Duck Soaker, Bin The Ball, Spin The Wheel, Funhouse, Weekly Challenge, Gong's Hammer, Bin Pet Bounce, and Gam's Cannon.
Within the primary areas, there were numerous smaller sections that included shops and zones dedicated to various games, accommodating one, two, or four players, as well as missions, quests, and other activities.
Players had the option to engage in several multiplayer games to accumulate currency (Mulch) and experience points (XP).
Care for the Bin Pet involved feeding and training it to perform tricks such as juggling, fetching, spinning, waving, and jumping.
Players could also teach their Bin Pet to climb onto their avatar, allowing it to explore the game world alongside them or ride on their back.
Each trick and skill associated with the Bin Pet was characterised by distinct levels, progress indicators, star ratings, and various juggling training pathways.
Players could access over 30 commands for their Bin Pets, along with multiple training routes that offered hundreds of juggling levels to unlock, including professional and elite tiers.
Additionally, non-paying players had the option to select and care for a virtual pet for a duration of 24 hours, a feature known as "Pet-For-A-Day".
[9] Bin Weevils represented the kidSAFE seal on their website,[10] as well as this they claim that players chat and buddy messages were moderated 24/7 so that there was no exchange of personal information or inappropriate language.
Bin Weevils signed a licensing agreement to launch a game-based merchandise range with the toy manufacturer Character Options.
[17][18] A competition, in collaboration with Aardman Animations, was held and four children were chosen to produce a music video for the song 'So Much Better With Two', which featured on the Bin Tunes album.
Users could buy a Bin Weevils T-shirt and choose the design they wanted on their clothes, and 20 percent of every sale would go to WellChild.
[21] A Bin Weevils Magazine launched in January 2012 featuring characters, fact files, puzzles, guides, stories, comics and mysteries inspired by the online world.
Bin Bot collectable figures launched in UK supermarkets with codes to unlock virtual goods online.
[14] A mobile app version of Tink's Blocks was released in December 2012, inspired by the popular online puzzle game at Mulch Island.
The world allows players to farm exotic plants, collect helpers, craft items, decorate houses and trade.