Microsoft's spokesperson stated that the beta testing was intended to obtain an insight into user behavior and the data would be incorporated into plans for future products.

Bing Cashback was a loyalty program which allowed users to search for products and receive money back for purchases made through the site.

From December 1, 2008, it began offering users to receive cashbacks instantly, instead of having to wait for 60 days.

[11] Microsoft officially merged Cashback with the rest of the Live Search products on April 14, 2009,[12] later renaming it to Bing Cashback on June 3, 2009, as part of its rebranding of Live Search to Bing.

On June 4, 2010, Microsoft announced that Bing Cashback would be retired on July 30, 2010, due to lack of interest.