[5] When a customer makes a purchase online, instead of visiting the retailer directly, they may choose to follow a link from a cashback website to generate a monetary reward when buying products or services.
These apps provide users with savings on various transactions, including online shopping, bill payments, groceries, and services like insurance.
[5] Users of cashback websites can know ahead of time how much they stand to get back for their purchases at each specific retailer before they buy.
Some cashback websites place a threshold on a customer's account such that a user may need to make several transactions in order to be able to receive a reward.
[7] Some cashback sites also offer discussion forums, paid online surveys, daily deals, and other rewards to increase traffic and maintain customer loyalty.