In the early 2000s, Rudolf began work on the group of songs that, nine months later, would form the basis for his major label debut.

Written, produced and engineered by Rudolf himself, and mixed by Mark Saunders, the album took nine months to complete.

[1] Rudolf was signed to Madonna's record label, Maverick, which released the album under the pseudonym, Binocular.

[2] All tracks are written by Kevin RudolfDespite receiving positive reviews, the album went largely unnoticed in the United States.

The single "Deep" and "Don't Say Goodbye, Say Goodnight" however, saw success in the Philippines.