Bird Rock is a seaside neighborhood within the larger community of La Jolla in San Diego, California.
The mostly residential neighborhood includes homes for 1,400 to 1,500 families, with a commercial district along the main street, La Jolla Boulevard.
[1] In 2005 the community installed a controversial series of roundabouts along La Jolla Boulevard and narrowed the street from four lanes to two, in an attempt to reduce traffic speed and discourage cut-through driving while encouraging visits to local businesses.
[1] The La Jolla Community Planning Association advises the city on matters involving Bird Rock.
The Bird Rock Community Council is a local association aimed at maintaining and improving the quality of life in Bird Rock, maintaining a healthy business atmosphere along its main commercial street La Jolla Boulevard, and "honoring Bird Rock's history and preserving its unique identity within the community of La Jolla".