BirthdayExpress.com is an American online retailer based in New Berlin, Wisconsin, that sells party supplies and decorations specifically for, but not limited to, children's birthdays.

Later that year, CelebrateExpress.com was created for the purpose of selling adult-themed and holiday-focused party products, and Birthday Express expanded its distribution capacity with the leasing of a 32,000 square-foot warehouse in Greensboro, North Carolina.

[1] Birthday Express officially changed its name to CelebrateExpress.com in early 2000, and also announced preparations for an initial public offering on NASDAQ with the goal of raising $40 million.

[4] He would be later replaced, in turn, by Dev Mukherjee, former SVP and President of Sears Holdings’ Home Appliances for stores and online, in 2013.

The company also operates a satellite facility in Bothell, Washington that employs a creative and product development team.