[1] BuyCostumes.com and its parent company “BuySeasons Inc.”, were founded in 1999 by Jalem Getz and business partner Jon Majdoch as an online retailer of costumes and seasonal items.

Originally located in Waukesha, the firm moved its corporate headquarters and distribution center to New Berlin as it expanded, which is where it resides today.

In 2008, Liberty Media acquired Celebrate Express, parent of BirthdayExpress.com, and combined it with BuySeasons Inc.[2] In December 2010, Getz left the company, turning over control to Dan Haight, who became President & CEO.

[11] Contestants were required to create and perform a short LARP scene as four original characters and be judged by a celebrity panel.

[13] According to CEO Dev Mukherjee, the movement was intended to spearhead the shopping season alongside all retailers, including brick-and-mortar firms such as Target and the competing Party City.

Some critics, such as Nedra Rhone of The Atlanta Journal-Constitution and Adam Tschorn of the Los Angeles Times, questioned the seasonal relevance of a Halloween-based event in September, while Rieva Lesonsky of SmallBizDaily.com remarked that it may be a “smart move,” considering Halloween’s growing popularity.