Bitium allowed end users to access all of their cloud software accounts using a single set of login credentials.

Bitium also allowed companies to extend their existing directory structured to cloud apps.

[2] Bitium was backed by venture capital firm Polaris Partners and was an early graduate of the Amplify.LA accelerator.

[3] On September 26, 2017, Google Cloud announced that it acquired Bitium,[4] a step towards better management of enterprise-grade cloud customer services across an organization, through integration of features like setting security levels and access policies for applications.

[citation needed] Bitium was fully merged with Google Cloud and ceased to exist in 2019.