[1][7][8][11] Backed by the investors RI Digital Ventures, B-to-V Partners, 88 investments GmbH, and Car4you, the company officially launched in June 2012.

[18] In August 2013, Blacklane started a project called "Mission 100", which saw 100 cities launched in as many days, ending on 16 December in Palma de Mallorca.

[7] In March, Blacklane officially launched in eight UK cities - London, Manchester, Birmingham, Bristol, Leeds, Liverpool, Edinburgh and Glasgow - after completing its year-long beta phase.

The conference was called by Jens Wohltorf, the CEO and Founder of Blacklane,[21][22][23][25][26][27][28][29][30] in the hope of provoking an open dialogue and providing the opportunity to collaborate not through the media, but face-to-face with decision makers from government, business, the taxi industry and mobility startups.

[21][22][25][26][27][28][29][32] Further attendees and speakers included Kai Wegner of the CDU/CSU political party,[21][22][23][25][27][28][31] Alexander Mönch from MyTaxi,[21][24][25][31] Sabine Toepfer Kataw, Secretary of State in the Senate Department of Justice and Consumer Protection,[21][22][25][26][27][28][31] Robert Henrich, from moovel GmbH,[21][29][30][31] Clemens Grün, from the Hamburg Taxi Union[22][30][32] and Sascha Schubert, from the Federal Union of German Startups.

[36] Quartz, a news publication from Atlantic Media, used this launch to discuss the company's business model: "Blacklane, a Berlin-based taxi app operating in 186 cities across 50 countries, is betting on an alternative to price rationing: reverse Dutch auctions.

[46] When Daimler increased their presence with Blacklane it was to enable a larger customer base in Asia Pacific and the Middle East.

Hertz offers Blacklane rides around the world to customers based in Belgium, Czech Republic, France, Germany, Italy, Luxembourg, Netherlands, Spain, and the United Kingdom.

Solve offers meet and greet service, fast-track security, expedited customs and immigration, connecting flight assistance, and lounge access.

[59][60][61][62][63] 24 January Blacklane announced their largest funding round to date, with ALFAHIM joining existing investors Daimler and btov Partners.

[74] In March the company began their expansion into the Middle East by offering chauffeur services in Amman, Jordan, and Beirut, Lebanon.

During an interview at a Dubai tourism fair, Wohltorf stated "this would be a natural evolution of our business model and our traction to IPO in the next years to come.

"Chauffeurs, airport concierges, and everyone behind the scenes go the extra mile, literally and figuratively, to anticipate guests’ needs and perform service with precision.

"[78] On 1 August 2019 CEO Jens Wohltorf was featured on the cover of the German-language print edition of Forbes (DACH) "Smart Cities".

[79] On 16 August 2019, it was announced that Blacklane will be working with Miracle Flights, a nonprofit organization providing free air transportation to families and children in need of medical assistance throughout the United States.

[89] The company was an official contender for the title of Europe's fastest growing tech startup at The Next Web Conference in April 2015 in Amsterdam, however the award went to Amsterdam-based Fairphone.

[90] In April 2017, The German Stevie Awards recognized CEO and co-founder Jens Wohltorf as a Gold winner for "Manager of the Year -- Transport.

[94] In July 2015, Tech Open Air in Berlin included a panel discussion with Blacklane, Uber and moovel on Government vs. Transportation Technology: Passengers Lose.