Blacksocks

[1] For an annual subscription price, customers receive three pairs of socks three times a year.

[4] The company has also expanded into a line of underwear and t-shirts, as well as offering athletic and ski socks.

Blacksocks has 60,000 active customers, primarily in France, Germany and Switzerland, and, as of March 2009, the company maintains a growing presence in the United States.

[9] The company's subscription offers three pairs of identical socks every four months for an annual "sockscription" of $89.

[11][12] Rosen was selected for the position after she approached Liechti about marketing the concept in North America after she learned of the service during a European business trip.