Blair Corporation is one of America's largest direct marketing mail order retailers, selling clothing and household goods.

[3] While most business is done through mail-order, phone, or online, Blair also maintains retail stores in Warren and Grove City, Pennsylvania,[3] where it is based.

After several unsuccessful attempts at selling the coats, he was asked by an undertaker if he had any attractive black raincoats.

[6] With the help of his father and siblings, John mailed 10,000 letters to undertakers across America and the coat quickly saturated the market.

[7] Murray McComas, CEO at that time, appeared in a filmed interview on the floor of the America Stock Exchange to discuss the unique position New Process Company found itself in.

[9] In 2007, Blair shareholders approved a merger deal with Appleseed's (later renamed Orchard Brands), a subsidiary of Golden Gate Capital Partners.

[11] After the merger, it was announced that 500 new jobs would be created in the region, due to the expansion at the Blair facilities.

[14] In 2011, Orchard Brands went through a bankruptcy; it exited under the control of debtholders, including American Capital.