[2] Their menu focuses on New Mexico green chile topped hamburgers and french fries, as well as New Mexican foods such as breakfast burritos.

His initial investment in the business was $5,300, and his stand was 230 square feet (21 m2), on the corner of San Mateo and Southern, in southeast Albuquerque.

[citation needed] According to the Albuquerque Journal in 1994, Lotaburger helped popularize the use of green chile, statewide staples of New Mexican food, as a condiment on hamburgers.

[17] Blake's signature menu items are the LOTA and ITSA Burgers, served with french fries, but the burgers and fries can be topped with cheese and Hatch green chile; they serve other New Mexican cuisine food items as well, such as breakfast burritos and biscochito flavored milkshakes.

[18] Blake's also serves a variety of other foods, including: Nathan's Famous hot dogs, chili con carne, and chicken sandwiches.

Blake's is also known for its unique, limited-time, featured shakes and malts including Pumpkin Pie, Birthday Cake, Cherry White Chocolate, Green Chile Lime, and others.

[21] Blake's Lotaburger product placement was featured in multiple episodes of the critically acclaimed Albuquerque based crime drama Breaking Bad.