Blanca Avelina Treviño de Vega (Monterrey, Nuevo León, Mexico[1]) is president and executive director of Softtek,[2] a Mexican information and communication technologies company, the largest independent service provider in Latin America.

Softtek also has major global delivery centers in Monterrey, Ensenada, Aguascalientes and Mexico City in Mexico as well as in Sao Paulo, Brazil; La Coruña, Spain; Wuxi, China; La Plata, Argentina; Bogotá, Colombia; Dallas, TX; and Bangalore, India.

[1] The company's presence in the United States came through a Treviño initiative called "Nearshore" to provide outsourcing, taking advantage of Mexico's geographic proximity.

Previously, she held positions as "team leader," vice president of sales and marketing as well as general director of operations in the United States.

She participated for 15 years as an Independent Director of Walmart Mexico as well as foreign companies such as Goldcorp and state-owned enterprises such as the Federal Electricity Commission (CFE, for its Spanish abbreviation).