[citation needed][3] It also acts as a value added reseller (VAR) for SAP, Microsoft, Blue Yonder, AWS and other software products.

The company has trademarked the term "nearshoring" to describe the provision of outsourced services to customers in other countries that are in proximity.

[4] Following the passage of the North American Free Trade Agreement (NAFTA) in 1994, in 1997 Softtek introduced the nearshore model,[5] opening the first global delivery center in Latin America.

[citation needed] She was featured as a “Rising Star” in 2007 by Fortune Magazine’s "50 most powerful women in global business" issue.

[10] Treviño was also selected as the fourth most powerful business woman in Mexico by CNN Expansión in 2008, which was her second time featured in this ranking.