[3] Blaze Pizza was founded in Pasadena, California, by Rick and Elise Wetzel in 2011.
[5] The chain serves made-to-order pizzas, with a choice of various sauces and toppings.
Its business model is similar to other chains such as Chipotle Mexican Grill and Subway.
[10] By the end of 2014, Blaze had become the first fast-casual pizza restaurant to achieve 50 opened units.
[13] In partnership with Alshaya, the company opened locations in the Middle East in 2018.