[1][2] Blend was introduced in 1971 by Swenska Tobaks AB as a low-tar cigarette brand.

[3] The first variant, which came to be known as Yellow Blend after the color of the package, had 12 milligrams of tar.

[4] The following year, a menthol flavored variant was launched called Blend Blue.

[6] Although the company pushed towards lower tar content in its brands, it hasn't been shown that lower tar content is any less harmful.

[4] The brand's focal market is Sweden, but its products are also available in Finland, Spain and Russia.