Blibber-Blubber was the first bubble gum formulation, developed in 1906 by American confectioner Frank H.
[2][3] It also required vigorous rubbing with a solvent to remove from the face after the bubble had burst.
[4][better source needed] In 1928, after a number of unsuccessful tests using various formulas, Walter Diemer, an accountant at the Frank H. Fleer Company, improved the Blibber-Blubber formulation by adding latex.
[5] As stated in a 1996 Lancaster Intelligencer Journal interview by Mr. Diemer, the results of one experiment that would lead to the common chewing gum today were completely accidental.
[7] The improvement in physical properties due to latex's introduction facilitated significant growth in the bubble gum market, which is nowadays produced by many different brands and in a diverse range of colors and flavors around the world.