PT Djarum (from Javindo ꦗꦫꦸꦩ꧀ 'djarum'; Javanese pronunciation: [ˈdʒarʊm]) is an Indonesian kretek (clove cigarette) manufacturer and conglomerate based in Kudus, Central Java.
Under its direct parent, PT Dwimuria Investama Andalan (also known as Djarum Group), it has non-cigarette business lines in technology, banking, and food.
In 1951, Oei Wie Gwan, an Indonesian businessman who immigrated from China in 1920, acquired NV Murup, a nearly defunct cigarette company in Kudus, Central Java.
[10] Through its expansion into various other non-cigarette sectors, including food, drink, banking, garments, and technology, in the 1980s and 1990s Djarum became one of the top five largest conglomerates within Indonesia.
To circumvent the ban, Djarum's clove products are now marketed as "filtered cigars" and are wrapped in tobacco leaf instead of black paper.