Senior management included Gareth Reakes, Russell Chadwick and music executive Clive Gardiner.

[6] In October 2015, the former employees of Blinkbox Music filed a £10m class action lawsuit against Guvera.

In February 2009 it partnered with NME to provide streaming music widgets on their article pages,[13] and in March it introduced an exclusive 'listening party' preview of Dutch singer Alain Clark's[14] debut UK single "Father & Friend", followed by an exclusive version of his album the week after.

In February 2010, We7 embraced the freemium business model by offering an advert-free service for a monthly subscription.

In March 2012, the company made a number of redundancies after the relaunched music DJ service led to a downturn in users and ad-revenue.

Registration is also required for advanced features such as making playlists, and purchasing music.

[19] The company claimed that market conditions, the collapse of the banking sector and the ongoing nervousness of the music industry caused the losses.

The Guardian had reported earlier in 2010 that We7 had become profitable, using adverts to cover both running costs and payments to labels, which made it the first music streaming company to do so with UK operations.