[1] This is similar to Guvera's previous music streaming services model, however, now makes up only a part of their business model, which has become deliberately diversified post relaunch, with additional focus on legacy music services like live events.
[16] Guvera raised about $50m from its base of about 1000 smaller sophisticated investors primarily made up of accounting firms and other financial services businesses.
The company had bought Blinkbox Music as part of an agreement with Tesco that it would pay its employees a higher rate of redundancy payment if the business failed, which it did not honour.
[34] Guvera began operating in only 5 markets: Australia, India, Indonesia, Saudi Arabia, and the United Arab Emirates and in July 2016, Darren Herft stepped down as CEO.
[35] On 27 July 2016, the company shut down its operations in its home market of Australia and reiterated its intentions to "focus all efforts in key emerging countries, such as India and Indonesia".
[37] On 22 November 2017 it was reported that Guvera had lost their appeal against an earlier ruling, which found in favour of the former employees of Blinkbox Music.
[38] In January 2018, former CEO Darren Herft was questioned in a public hearing by the Federal Court of Sydney about the company's operation and failure.