The idea behind a marketing blitz campaign is to have as many people see the business or product often in a short time.
[1] Blitz campaigns use various mass media outlets, specifically the internet, to deliver information about a product or business quickly to a local audience.
Blitz campaigns help unknown businesses and products become better known to a specific audience through the use of persistent media exposure.
A concentrated campaign for a short period of time means very fast, very direct results.
One of the advantages of the blitz campaign—that is so direct and local to an area—can also hinder its performance spread out further from the campaign’s heart.