Ken Tisher, who still owns the store,[13] continues to license the Blockbuster trademark from Dish Network on a yearly basis, which also allows the location to sell merchandise using the name.

The Ellen DeGeneres Show visited the store for a prank hidden camera segment in May 2019 (when it had become the last Blockbuster in the world).

[17] The store is the subject of the 2020 documentary film The Last Blockbuster, created by Bend filmmakers and featuring various celebrities, such as Kevin Smith, Brian Posehn, and Ione Skye; which was released on DVD and VHS and made available for streaming on Netflix.

[21][22] The store was featured as a central plot point in the second episode of the 21st season of Family Guy, titled "Bend or Blockbuster".

[24] In 2023, the store released a commercial on Instagram which first ran at the same time as the Super Bowl LVII halftime show.

The ad features a lone cockroach journeying across the aftermath of an apparent global catastrophe until it arrives at the last Blockbuster, which is still open.