[6][7][8] The server hosted a music festival presented by Beauz and produced by their artist manager Antonio Di Puorto and his team.
Future building co-lead and commencement coordinator, Nicholas Pickett, recalls spending much time on the northwest entrance of the stadium as a University of California Marching Band member, while future executive director, Elliot Choi, recalled his time setting up card stunts in the student section as a freshman in the University of California Rally Committee.
[10] Choi also suggested the name change to Blockeley, a play on the city's name, Berkeley, to avoid potential legal conflicts with the use of the university's name.
Overnight, the team's Discord server grew from roughly 10 members to over a thousand with hundreds of students applying to build through a publicly shared Google Form.
Together with their management team composed by Antonio Di Puorto, Luigi Porcari and Alessandro Dimitrio they took charge of the project and started what it would become a two-week marathon to deliver the full lineup and branding for the festival.