In 2011 the charity launched a Trials Acceleration Programme (TAP) to enable quicker and greater access to new treatments which has subsequently received government recognition as a model of good practice.

TAP links 13 treatment centres coordinated by a central hub in Birmingham to set up more clinical trials in blood cancer.

Because of this geographical spread, it means 20 million people in the UK could have access to the very latest promising blood cancer treatments, if they needed it.

[1] In November 2019 the charity announced they were changing their name to Blood Cancer UK because the name Bloodwise was "confusing to the public and beneficiaries and was unpopular among staff.

Specific types of blood cancer included are: The charity has a number of celebrity supporters, including Alastair Campbell; their patron the Duke of Kent; Sir Ian Botham who is the Founding President of the charity; a significant number of the Emmerdale cast; George Rainsford, actor on British medical drama Casualty; Dolly Alderton and Pandora Sykes, co-hosts of The High Low podcast;[18] Sam Heughan, star actor of Scottish time-travel drama Outlander, and the Calendar Girls who have raised over £3 million with their story since 1999.