Bloom (store)

Bloom was a chain of mid-grade American grocery stores operated by Food Lion established in 2004.

The parent company of Food Lion, The Delhaize Group, announced in January 2012 that it was discontinuing the Bloom brand.

[1] In 2002, after realizing that customers' needs, expectations, and behaviors were changing and becoming more diverse, Food Lion created a cross-functional "concept" team whose mission was to examine customer and retail trends, identify opportunities for growth, and develop retail concepts to capture those opportunities.

Self-checkout stands, PAT (Personal Assistant Technology) the revolutionary touch screen computer that used a wireless in-store network, and produce scales with printers that let customers create bar-coded tags were placed in most stores to maximize customer convenience.

In January 2012 Delhaize announced that, as part of a restructuring of its US operations, the Bloom banner would be retired and the remaining stores either converted to Food Lion or closed.