[10] The redesign, led by Bloomberg Markets editor Ronald Henkoff and publisher Michael Dukmejian and developed by the firm of Priest + Grace, gave the publication a new, more contemporary look.

[12] In addition to the redesign, Bloomberg Markets unveiled a trade advertising campaign to position itself as the leading publication for the "global financial elite" and increased its circulation rate base from 355,000 to 375,000 by December 2011.

To coincide with the issue, the magazine hosted the inaugural Bloomberg Markets 50 Summit, a day-long event, held in September 2011 in New York City.

[citation needed] Following a six-month investigation, David Evans's article revealed that life insurance companies were withholding billions of dollars in benefits from the families of slain soldiers and millions of other Americans.

[23] As a result of the article, the U.S. Department of Veterans Affairs required that Prudential offer the families of slain soldiers the option of receiving one check for the full amount of the death benefit.

[25] This three-story cover package revealed the complicit role of rating companies Moody's and Standard and Poor's in creating the complex mortgage-backed securities stuffed with subprime debt that triggered the 2007–2008 financial crisis.

[27] As a result of the magazine's expose, the largest clinical trial company in the U.S. ousted its three top managers and government authorities shut down its biggest test center.

[29] In October 2009, former Birmingham Mayor Larry Langford was convicted of taking bribes to steer a share of the JPMorgan deals to a local bank.