[3] The following year, Bloomberg began programming KNEW (960 AM) in Oakland, California (serving the San Francisco Bay Area), on September 29, 2014.

[4] Both stations were owned and operated by iHeartMedia, but were programmed by Bloomberg Radio under a local marketing agreement (LMA).

The original Bloomberg Radio news format divided each hour of the day into three 20-minute segments, each of which contained stock market updates, business headlines, traffic, weather, local news/sports, a human interest piece or a general update about cultural happenings.

[11] However, by 2010, Bloomberg Radio had shifted from a headline service to a discussion-based format in order to offer more in-depth market and economic analysis.

Bloomberg Daybreak Asia broadcasts live from New York and Hong Kong, Sunday through Thursday 6:00 p.m. to 10:00 p.m.

During each day, the network broadcasts over 20 live interviews with economists, market analysts, and other influential newsmakers on shows such as Bloomberg Surveillance with Tom Keene and Michael McKee which airs weekday mornings from 7 a.m. to 10 a.m.

The network provides live, custom business reports to major all-news radio stations including WINS in New York City.

[14] CFTE was closed by Bell Media Radio in June 2023;[15] while CKOC was sold and dropped Bloomberg programming in August 2024.