[2] Don Draper meets with a representative from Heinz to discuss moving the beans, vinegar, and sauces line of business to Sterling Cooper Draper Pryce but is dismayed when the potential client says he will hear ideas from SCDP in six to eight months, as he has doubts about the agency's immediate future.
Lane extends the agency's bank loan to bridge the loss of Lucky Strike revenues.
When Trudy learns of the ad agency's financial troubles, she forbids Pete to borrow the sum from the bank or her father.
Without consulting the other partners, Don writes a letter, which he places as a full-page ad in The New York Times, to publicly say that he is relieved to no longer be advertising a fatal and addictive product like tobacco.
In the midst of the firings, SCDP receives a call from the American Cancer Society, inquiring about launching an anti-cigarette campaign.
Dr. Edna refers Betty to a fellow psychiatrist, but is persuaded to reserve time "to continue discussing Sally's progress", instead.