It was written by series creator and executive producer Matthew Weiner and writer Frank Pierson, and directed by main cast member John Slattery.
The episode takes place between July 1966 and August 1966, with references to the 1966 World Cup Final, the Charles Whitman shooting rampage, and the crash of Braniff Flight 250. Business and pleasure converge on each other at both a dinner party thrown by the Campbells and a misguided whorehouse visit intended to woo a client.
The episode's title is derived from the infamous 1959 driving safety film of the same name, which Pete Campbell is required to watch as part of his driver's education class.
The film, shown widely to high school students across the country during the 1960s, was produced by the Ohio State Highway Patrol and takes its name from the police radio code used by that agency for a fatal traffic accident.
Matthew Weiner and his Academy Award-winning co-writer Frank Pierson were also praised for the symbolism of the leaking tap and the character study of Pete Campbell.
Following a drunken celebration at a bar with other expatriates over England's 1966 World Cup victory, Lane excitedly tells the other SCDP partners that he has arranged a lunch meeting with a fellow Englishman, Edwin Baker, over possible representation for Jaguar Cars in America.
Roger informs Lane to find the man's source of regret, and make it relatable to himself, forming a "conspiracy" of feeling between the pair.
Pryce's dinner does not go smoothly; the Jaguar representative appears to have no regrets in his life, and Lane is forced to plan another lunch to try again at confirming the new business.
Upon hearing of this failure, Pete tactfully tells Lane to maintain a friendly relationship with the target, and to let Accounts take the business from there.
Creator Matthew Weiner co-wrote the episode with 86-year-old veteran screenwriter and Academy Award winner (for Dog Day Afternoon) Frank Pierson.
Jon Hamm elaborated on Don's reluctance to go as his desire to keep his relationship separate from the poisonous influence of Sterling Cooper Draper Pryce.
[4] Jon Hamm pointed to Don's bad history with whorehouses as to his reluctance to take part in the festivities, while noting that "Pete has no such problem.
[5] The episode opened to laudatory reviews from the television critic community, with much praise reserved for John Slattery's direction and the acting work of Vincent Kartheiser.
She praised the symbol of the dripping tap as well as the editing choices that suggested "the way that time passes, so that it almost seems as if you’ve lost yourself in the mists of your own life".
[6] Alan Sepinwall, writing for HitFix, exalted Slattery's "strong command of the comedic moments", and recognized that "most of the carnage" of the episode "comes out of failed attempts by Pete, Lane and Ken to be more than they are by building bridges from one world to another.
"[9] Jordan Bartel of the Chicago Tribune called the episode "a classic" and saw a possible Emmy nomination for Vincent Kartheiser, but felt the kitchen sink symbolism and ending voiceover was a little heavyhanded.
[10] Maureen Ryan of The Huffington Post praised Lane's character and Slattery's direction during the fight sequence, singling out Don, Bert, and Roger's reactions as "absolute comedy gold".