[1] While Blue’s (as it is commonly known) does cover news and current events the bulk of the magazine covers community interest pieces (including letters, humour and bush ‘yarns’), equipment and product information – it also has a stable of regular columnists.
The mascot of the publication, the eponymous 'Blue' who forms the apostrophe in the magazine's masthead, is a Blue Heeler.
Blue's was initiated as four page 'Mail Bag' in September 1986, but was transformed to magazine format by the then publisher Paul Townsend in October 1987.
The next publisher, MB Johnson Holdings Pty Ltd, purchased the magazine in June 1991.
Initially circulation was 10,000 copies per issue and restricted to distribution in north Queensland.