Prior to founding the company, Ramakrishnan worked at Accel Partners, and Periyannan was the CTO of Blue Coat Systems as well as a tech lead at Apple Inc. Stu Aaron, the company's chief commercial officer (CCO), described the early work as, "Ultimately, what we're trying to do is make video conferencing as comfortable and as casual as your pair of jeans."

[24][25] In November 2013, Ari Levy of Businessweek wrote that, "BlueJeans has raised about $100 million in venture funding and estimates it will stream one billion minutes' worth of meetings during 2014, a tenfold increase from this year.

[29] BlueJeans by Verizon provides a proprietary cloud-based video meetings service, interoperable with software development kit, etc., that connects users across different devices, platforms, and conference programs.

It operates with business conferencing solutions such as Cisco, Microsoft Lync, StarLeaf, Lifesize, and Polycom as well as consumer services like Google.

[31] CRN described BlueJeans services as "endpoint agnostic", meaning it does not discriminate and can work with any video call software or technology, including smartphones.

And whichever company ends up leading the charge, there's no question that interoperability is an inevitable must in videoconferencing, just like it was in text messaging on mobile phones.

"[19] In contrast to this, Ari Levy reported in 2013 that BlueJeans Network and similar services had begun to cut into the revenues of larger, room-based hardware system developers, due to their greater flexibility and accessing the market of smaller businesses.

[34] In November 2012, University Business honored BlueJeans with its 1st Annual Readers' Choice Awards in the category of Video Conferencing Services.