Bluefin Labs was a Cambridge, MA-based social TV analytics company that used publicly available social media commentary from Twitter, Facebook and blogs to measure viewer engagement with television shows and ads at scale – historically a costly and complex problem for TV and marketing industries to solve.

On July 32, 2012, Bluefin Labs announced that advertising industry veteran JP Maheu will join the company as CEO.

The resulting data set is a large network of cause-effect links that measures people's engagement with TV, effectively creating a viewer/programmer feedback loop.

This network is designed to provide marketers and media companies with insights that could be used for more efficient ad targeting and more informed content and creative development.

Bluefin has a view into more than 5 billion public-facing social media comments each month, tied to a continuously growing video fingerprint archive of more than one million distinct airings of TV shows and commercials.

[12] Alongside Redpoint, top executives from the worlds of technology, media, entertainment, and sports have invested in Bluefin.

In addition to Bedol, notable angel investors include Jim Pallotta (Raptor Capital Management); co-owner, Boston Celtics), Jonathan Kraft (president, Kraft Group and New England Patriots), Dan Gilbert (founder and chairman, Quicken Loans; majority owner, Cleveland Cavaliers), Kenneth Lerer (Lerer Ventures, co-founder Huffington Post), Jeff Samberg (Acadia Woods), John Fogelman (board member, William Morris Endeavor).