Finally Sukmo decides to go to Jakarta with his friend Andre (Ben Kasyafani) and meet Hanum, but is stunned by her beauty and, when he sees her speaking to another man, leaves without introducing himself to her.

With the help of Andre and his girlfriend Nadya (Enzy Storia), Sukmo rises to Twitter stardom and becomes a powerful voice in the political campaigns.

The Yogyakarta-born director, who had a background in veterinary medicine, had begun filmmaking in 2003, with a focus on documentaries and drawing inspiration from the stylings of Tim Burton and the Coen brothers.

[2] Ito wrote the screenplay concurrently with his third novel, drawing inspiration from political campaigning in Indonesia and one of his blog posts about Twitter addiction.

[2] During the research phase of production, Kuntz and the crew spoke with numerous marketing managers and other professionals who used Twitter for financial gain.

Citra Award-winning actress Laura Basuki was cast in the main role of Hanum; Kuntz decided to make the character a journalist because he found the career "sexy because they tell everything on Twitter except stuff about their personal lives".

[4] Jenée Tibshraeny, in a review for The Jakarta Post, wrote that the film explores "overlaps between the online and offline world", resulting in viewers contemplating social issues in the country.