#BlueforSudan was a social-media movement that began in Sudan in June 2019 after the death of Mohamed Mattar (Arabic: محمد مطر, romanized: Muḥammad Maṭar), who was shot dead during the Khartoum massacre, a government crackdown on peaceful protesters during the Sudanese Revolution.
The movement aimed to raise awareness about the situation in Sudan and show solidarity with the protesters by turning social media platforms blue using the hashtag, resulting in widespread national and international condemnation, which led to an official investigation into the Khartoum massacre.
Sudan's longtime president, Omar al-Bashir, had been in power since 1989 after a military coup, and his regime was known for its repressive tactics against opposition and civil society groups.
[5] It was a place where protesters could gather to demand political change and call for the removal of Sudan's long-serving president, Omar al-Bashir, who had been in power since a military coup in 1989.
[6] During that period, Alaa Salah, a 22-year-old Sudanese student of engineering and architecture in Khartoum, became a symbol of the protest movement in Sudan when a photograph of her leading chants during the sit-in went viral in April 2019.
[14][15] Mohamed Mattar was a 26-year-old Sudanese activist who was studying engineering at the London Brunel International College (LBIC) and came back to Sudan to participate in the protest.
[20] His memorial service at London Brunel International College (LBIC) was filled with tributes, poems, music, open letters, and prayer, highlighted how Mattar's death had brought people together in solidarity and sparked further protests across Sudan.
[24] As more and more people shared this content on social media, the movement gained momentum, resulting in a vast array of creative expressions related to the revolution.
[25][26] The movement quickly gained momentum, with social media users changing their profile pictures to blue as a symbol of solidarity with the protesters in Sudan, and using the hashtag #BlueforSudan.
[10][14][11] Celebrities and social media influencers have used their platforms to raise awareness about the violence in Sudan, providing information about the atrocities that have occurred and linking to relevant organizations and fundraising campaigns.